Social media is a fast, small screen environment. Type has to grab attention in a crowded feed and stay readable on a phone held at arm's length.
What works in a feed
- Bold, high contrast headlines that read instantly while scrolling.
- A clean supporting font for any longer text.
- Fonts that hold up well when compressed by the platform.
Keep it on brand
Reuse your brand fonts so posts feel consistent and recognisable. A display or script font can add flair to a headline, but keep captions in something clean and legible. Test on an actual phone before you publish.
License terms vary from one font to another. Always review the license included with a specific font before using it, especially for commercial work.